Start with the questions that repeat.
Read recent sales and support conversations. Look for questions about limits, included features, billing periods and what happens as usage grows. A pricing page can list a number clearly and still leave the buyer unsure which number applies to them. Write down the actual questions instead of guessing what people want to know.
Make one source responsible for each answer.
Keep plan facts in a reviewed source with an owner. If a feature is only available on a particular plan, say so next to the feature. If an integration has its own provider requirements, explain those separately. Conflicting snippets make both people and AI agents less reliable.
Test the awkward cases.
Ask the questions that do not fit neatly into the headline offer: a second website, an unexpected increase in visitors, a cancellation, or a provider that needs a paid account. The agent should use an approved answer or offer a human follow-up. It should not invent a commercial exception.
Measure clarity, not just clicks.
Review whether a conversation ended with a useful answer, a qualified follow-up or an unresolved question. A visitor who learns the product is not a fit is still receiving a good answer. Use recurring uncertainty to improve the pricing content itself.